Authorpreneurship - A New Career - Viral Crab

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Authorpreneurship - A New Career

In the business of creativity, many creators are choosing to be an "Authorpreneur" than just being an author. Which means, apart from creating words or images for specific audiences, authors are also trying to lay and expand a business as an entrepreneur, by getting involved in other aspects like the marketing, publicity, technological, legal and entrepreneurial skills to establish a brand.
Authorpreneur a term coined to refer authors, who not only write books, but also gradually develop a business with books.
In a quest to understand more about "Authorprenerurship", our team reached out to Abhishek A. Hemrajani a debut authorpreneur, also a techie, builds products at Microsoft, MBA from, Indian School of Business, MS from, University of Texas and a former Engineer, T-Mobile USA.
His tagline pulled our team's attention, which says"Am not just an author, I'm an authorpreneur". 
Abhishek has recently launched his first book titled "Black, White and the Grays in Between".
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Here is the full interview.

VC : Being techie, what inspired you to become an “Authorpreneur”?

AH : I have always wanted to write. I started reading at a very young age and have always been amazed at a writer’s ability to create a world that can seem so real and immersive that you forget that it is fictional.
I used to blog at one point but I found the medium very restrictive for what I wanted to write. I have always wanted to write a story about relationships. Even when not bound by blood, the affection between individuals bound by emotions is sincere and has the power to influence destinies. I wanted to explore many such relationships with the help of my characters.
I love technology and what I do for a living but writing helps me decompress. I think it makes me more articulate and helps me flesh out my ideas better. I am alumnus of the Indian School of Business and my fellow alums are doing brilliant things and constantly pushing the boundaries of their potentials. In many ways, that inspires me as well.

VC : Being a techie itself is a tiresome job, How do you manage time to pursue writing?

AH : In the process of writing and getting my first book released, I have realized that writing is the easy part. It is everything else that a new author needs to do that takes the most time and effort. As far as my writing is concerned, I established a strict target for myself when I was writing the book. I wrote between 1500 to 2000 words every week. I usually wrote either the first thing in the morning or right before bed so that my writing didn’t conflict with my work schedule.
To avoid rewrites, I incorporated a Minimum Viable Product (MVP) approach that we often use in Product Management. I would write a certain numbers of chapters and get a few of my friends to read it. That way I was learning, evolving and adapting while also working on the plot.
These days, I do wish that I had more hours in the day so that I could watch the latest season of Game of Thrones. I am anxious to get through the release so that I can binge watch the entire season.

VC : Where do the your ideas come from?

AH : There are parts of Black, White and the Grays in Between that are based on actual situations and events that two of my friends went through. The initial idea for the story was based on the blacks and whites that I saw them struggle with. As a friend I wanted them to see the grays and the colors. This was over eight years ago. I just had to find the time, discipline and the right maturity (hopefully) to write it.
To build the narrative, I borrowed heavily from my experiences in the three cities that I have lived in – Bombay, Houston (Texas), and Hyderabad. I also incorporated my love for food and architecture and secondary plots based on events that I’ve absorbed. I guess all the time that I spend thinking about this universe and its many vagaries had some benefit.

VC : Who designed your book cover/s?

AH : The core idea for the cover was in my head. I worked with one of our UX designers at Microsoft to come up with a sketch. Since my book is based in three cities - Hyderabad, Houston, and Mumbai - I wanted elements from the cities to be represented on the cover. At its core, Black, White and the Grays in Between is a story about relationships and the self-doubting and selfless nature of sincere love. The letter and bluebonnet flower on the cover have deep significance to the story. My publisher and their designers did a terrific job of translating that vision into the actual cover. We also looked at a monochrome option, but eventually settled on this one after a round of voting on Facebook.

VC : Which writers inspire you? What is your favorite book and why?

AH : I am a fan of Khaled Hosseini, Gabriel García Márquez, and Paulo Coelho. Their writing styles are a strong influence on me. I am also a huge fan of J.K. Rowling, George R. R. Martin and Haruki Murakami. Of the many writers that I’ve read, Khaled Hosseini inspires me the most. He has the unique ability to incorporate storylines and themes from his ethnic background and still appeal to a wide and diverse audience. That is sincere and expressive writing. It should help transcend social, cultural and political barriers.
I don’t really have one favorite book, but I often find myself rereading parts of One Hundred Years of Solitude. The vagaries of life and the constant search for truth and spirituality are themes that the novel depicts beautifully. These days, in the limited time that I have between promoting my book, I am reading The Girl on the Train by Paula Hawkins.

VC : Any Writing projects you have in pipeline and when can we expect your next book?

AH : I have a sequel in mind. Black, White and the Grays in Between introduces the character that will be the protagonist in my next book. While Black, White and the Grays in Between is an emotional saga, the next will be more edgy. It is based in 2043 and I will get to incorporate my view of what aviation, technology and society will be 27 years from now.

VC : How can readers discover more about you and you work and order a copy of your new book?

AH : My website,, is the best way to get more information about the book also , readers can place an order for the book based by clicking on the buy links available on the page. More information about the book is also available on Facebook: Liking and Subscribing to my Facebook page is the best way to get information about the book and to enter exciting contests and giveaways. I can also be found on Twitter:
I also blog at

VC : Any tips you would you share with aspiring writers?
AH : My simple advice for aspiring writers is that if you love what you do and believe in what you want to say, the words will come.


  1. Great Article. Thanks for sharing!
    Purchased and read the book.
    Worth reading! Great writing.

  2. Awesome article. I read a synopsis of Mr. Hemrajani's book on his site. I loved it enough to purchase it on Amazon from the link provided. Read his book the first day it arrived, in one setting in fact, it was an experience! I'm very excited to hear that there is going to be a sequel, thank you! I think his book could make great TV series or even a movie. I'm following this Authorprener!


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