Iconic Brand Ambassador Being Sold to Peugeot SA Group - Viral Crab

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Iconic Brand Ambassador Being Sold to Peugeot SA Group

Iconic Brand Ambassador Being Sold to Peugeot SA Group

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Hindustan Ambassador a brand in India that once was a dream car for many and an ultimate status symbol till the last decade. The iconic car brand is being sold to the French car maker Peugeot SA Group by Hindustan Motors a part of the CK Birla Group in a deal of mere INR 80 Cr.

The Ambassador became the first car that was indigenously produced in India, based on the British car model Morris Oxford series III. The first model was rolled out in 1957.
At a time it was hard to imagine Ambassador cars without a beacon, hood flag and a chauffeur at the steering dressed in white clothes, as this car was the first choice for all bureaucrats and politicians, synonymous with power and style.

In the early 90's the car got tough competition from lower-priced Maruti 800 and eventually, the Ambassador was not quick to catch up the market when many global car companies entered India with many low priced and compact cars.

The year 2012-13 turned out to be the toughest for the car makers when they only sold 3390 units of the cars making it difficult for the car to survive.
That was not all bad for the car, in 2012 Ambassador was declared the best taxi in the world by Top Gear,
In 2008 Auto expo displayed Amberoid a concept car model inspired by Ambassador designed by Dilip Chabbaria.

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